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10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In

5 types of data you should gather before launching!

Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best

20 tips for getting more traffic to your site

Here are some ideas for how to get more traffic to your blog: 1. Leave thoughtful comments on other people’s blogs. 2. Write shorter posts. 3. Blog consistently. 4. Write

7 Social Media Marketing Trends for 2018!

The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure

Restaurant Marketing Ideas for the Holiday Season!

’Tis the season for dining out! With December on the horizon, you might miss out on the holiday frenzy if you don’t start marketing your restaurant now. We recommend organizing

Facebook Vs LinkedIn – Which is better?

One of the first questions when planning a marketing campaign is where does my target audience congregate? The answer to this question will usually help determine what social network you

Marketing Strategies for Yoga Studios

Conventional wisdom states that you would first set up your new yoga studio and then start promoting it. However, this is a recipe for failure. A much safer approach is

11 Powerful Approaches to Marketing Highly ‘Unsexy’ Products

The appeal of some products is obvious. It’s not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have

THE TOP 15 FACEBOOK LIVE STATISTICS YOU SHOULD KNOW!

The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video Facebook Live is one of Facebook’s greatest frontiers, and as the platform grows, statistics on the

5 Tips to Make Twitter Work for Your Business

Digital marketing blogs and news outlets were all but trumpeting the same sentiment to the masses in 2016, whether it’s based in fact or not: “Twitter is dying.” A revolving