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Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

Get your Tech game on!

The world is changing and if you don’t want to be left behind, then achieving digital transformation is critical to the ongoing success of your organisation. New technology is changing

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

Understand the Purpose of Your MVP

The concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost

How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.

Disruptive Brands Unsettling the Status Quo!

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but

Why banks should use digital marketing

Banking has evolved significantly over the past 20 years, but for most financial institutions, marketing efforts haven’t kept pace. Many large-scale businesses have shifted to digital marketing, but banks have

Soulful Sundays : Three Key Ways To Avoid Depression And Anxiety As An Entrepreneur

Once upon a time there was a small town and few people were gossiping under a banyan tree. It was sunny afternoon of winters and people were just spending time

10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In