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Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

Understand the Purpose of Your MVP

The concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost

How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.

Soulful Sundays: 5 Steps To Prime Your Brain for Success

Good leaders know that holding regular planning sessions and reviewing objectives is vital to running a successful company. It’s important that managers set specific goals, consistently review them, focus on

Disruptive Brands Unsettling the Status Quo!

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but

Soulful Sundays : Three Key Ways To Avoid Depression And Anxiety As An Entrepreneur

Once upon a time there was a small town and few people were gossiping under a banyan tree. It was sunny afternoon of winters and people were just spending time

5 types of data you should gather before launching!

Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best

Opinion: Ignore a 20% to 30% drop in bitcoin because the longer trend is up

By: NAEEM ASLAM – Chief Market Analyst at Think Markets UK. This week’s plunge in bitcoin is not a jaw-dropping selloff for the cryptocurrency. This is a beast that has