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Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.

Digital Marketing for Champions! – Learn from Manchester United!

Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t

Disruptive Brands Unsettling the Status Quo!

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but

Why banks should use digital marketing

Banking has evolved significantly over the past 20 years, but for most financial institutions, marketing efforts haven’t kept pace. Many large-scale businesses have shifted to digital marketing, but banks have

3 Ways Political Campaigns Should Be Using Content Marketing!

Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with

10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In

5 types of data you should gather before launching!

Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best

20 tips for getting more traffic to your site

Here are some ideas for how to get more traffic to your blog: 1. Leave thoughtful comments on other people’s blogs. 2. Write shorter posts. 3. Blog consistently. 4. Write