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4 Key Data Points for Successful Marketing Attribution

Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their

Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

Get your Tech game on!

The world is changing and if you don’t want to be left behind, then achieving digital transformation is critical to the ongoing success of your organisation. New technology is changing

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

Understand the Purpose of Your MVP

The concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost

The Importance of Self Love..

Everyone needs love, and you probably focus a lot of energy on loving other people — from friends to spouses to children. But where does your love come from? You

How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.

Soulful Sundays : What Is The Best Day To Start A Goal?

Could The Day You Start On A Goal Influence Success? We all know how tough it can be to start and follow through on your goals. So knowing when is

Soulful Sundays: 5 Steps To Prime Your Brain for Success

Good leaders know that holding regular planning sessions and reviewing objectives is vital to running a successful company. It’s important that managers set specific goals, consistently review them, focus on