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Digital Marketing for Champions! – Learn from Manchester United!

Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t

UBUD FOOD FESTIVAL 2018 is Back!!

Almost 100 chefs, restaurateurs, farmers, social entrepreneurs and outstanding innovators will descend on Bali this 13–15 April, 2018, for the fourth Ubud Food Festival Presented by ABC (UFF), which today

Disruptive Brands Unsettling the Status Quo!

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but

3 Ways Political Campaigns Should Be Using Content Marketing!

Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with

10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In

5 types of data you should gather before launching!

Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best

Soulful Sundays : Sunday Is the Best Day for a First Date

As I understand it, in the olden days people went on one date a week, and that date happened on Friday night. Then Tinder made it possible to go on

20 tips for getting more traffic to your site

Here are some ideas for how to get more traffic to your blog: 1. Leave thoughtful comments on other people’s blogs. 2. Write shorter posts. 3. Blog consistently. 4. Write

5 Core Customer and Marketplace Concepts

For understanding the customer, marketplace and their behaviour; five core concepts need to be mastered. All marketing efforts are made for attracting customer, serving superior value and capturing return value

7 Social Media Marketing Trends for 2018!

The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure