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4 Key Data Points for Successful Marketing Attribution

Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their

Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

Get your Tech game on!

The world is changing and if you don’t want to be left behind, then achieving digital transformation is critical to the ongoing success of your organisation. New technology is changing

Digital Marketing for Champions! – Learn from Manchester United!

Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t

UBUD FOOD FESTIVAL 2018 is Back!!

Almost 100 chefs, restaurateurs, farmers, social entrepreneurs and outstanding innovators will descend on Bali this 13–15 April, 2018, for the fourth Ubud Food Festival Presented by ABC (UFF), which today

Disruptive Brands Unsettling the Status Quo!

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but

3 Ways Political Campaigns Should Be Using Content Marketing!

Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with

10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In

5 types of data you should gather before launching!

Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best