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Understanding NFTs…

By : Andy Rosen   An NFT essentially allows its buyer to say they own the original copy of a digital file, in the same way you might own the

The evolving Southeast Asia healthtech scene..

The Southeast Asia healthtech scene was already flourishing prior to the onset of the COVID-19 pandemic. With health coming to centre stage over the past two years, it seemed obvious

Soulful Sunday : Be Relentless, Be Ronaldo

After last night’s magical return to the place where he started as a young man some 18 years ago. When I think of Cristiano Ronaldo, all I can think of

Soulful Sunday – Love during the Pandemic

For some couples, the pandemic facilitated an opportunity to spend more time together at home. The added responsibility of helping children deal with school being taught online and the constraints of living

Sustainable Marketing in 2021: Why is it important now more than ever?

Sustainability is no longer a buzzword. Today it’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between buyers and brands that is led with

What is Green Marketing?

Competition is fierce in the business world and is only getting more so. The modern consumer is savvy and has more options than ever before. It’s also more straightforward to

Green Marketing Tips for Brands Going Eco-Friendly in 2021

Almost everybody secretly hopes that their lives will change for the better next year. Therefore, we often make promises to ourselves to exercise or start eating healthy food from January

Soulful Sundays – Anger

Wrath, fury, rage — whatever you call it, anger is a powerful emotion. Unfortunately, it’s often an unhelpful one. Anger is a natural human experience, and sometimes there are valid

5 Rookie Mistakes that Digital Nomads Make!

You’ve seen the photos, read the blogs, and now you want the life too. You are ready to become a digital nomad. But wait, do you really know what it

4 Key Data Points for Successful Marketing Attribution

Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their