business
Understand your Brand! Brand vs Brand Sentiment
Branding refers to the overall marketing and advertising efforts that a company employs to create and maintain a particular image or identity in the minds of consumers. This can include
After Hours Podcast – The Comeback
We’re so excited to finally announce our next podcast series! Hosted by our founder, Rukesh Varan, the After Hours Podcast will be a one-of-a-kind showcase of the issues faced by
Understanding NFTs…
By : Andy Rosen An NFT essentially allows its buyer to say they own the original copy of a digital file, in the same way you might own the
Soulful Sunday – Consistency – does it really matter?
Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve
How to Handle Rejection In Small Business
So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.
Disruptive Brands Unsettling the Status Quo!
Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but
5 types of data you should gather before launching!
Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best
Soulful Sundays : Sunday Is the Best Day for a First Date
As I understand it, in the olden days people went on one date a week, and that date happened on Friday night. Then Tinder made it possible to go on
5 Core Customer and Marketplace Concepts
For understanding the customer, marketplace and their behaviour; five core concepts need to be mastered. All marketing efforts are made for attracting customer, serving superior value and capturing return value
9Tips to help you find the best -Digital Marketing Agency
Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on