startup marketing
Understand your Brand! Brand vs Brand Sentiment
Branding refers to the overall marketing and advertising efforts that a company employs to create and maintain a particular image or identity in the minds of consumers. This can include
After Hours Podcast – The Comeback
We’re so excited to finally announce our next podcast series! Hosted by our founder, Rukesh Varan, the After Hours Podcast will be a one-of-a-kind showcase of the issues faced by
Sustainable Marketing in 2021: Why is it important now more than ever?
Sustainability is no longer a buzzword. Today it’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between buyers and brands that is led with
Is Biodegradable Always Environment-Friendly?
Bioplastic sounds like a welcome eco-alternative to the many plastic products we use daily. But the reality isn’t so simple. Everyone these days is talking about plastic waste that, instead
Green Marketing Tips for Brands Going Eco-Friendly in 2021
Almost everybody secretly hopes that their lives will change for the better next year. Therefore, we often make promises to ourselves to exercise or start eating healthy food from January
5 Rookie Mistakes that Digital Nomads Make!
You’ve seen the photos, read the blogs, and now you want the life too. You are ready to become a digital nomad. But wait, do you really know what it
Soulful Sundays – Movember Matters
By now you have probably heard of Movember – where men in November collectively grow a mustache for the entire month. Maybe a couple of your good friends have grown
How Marketers Can Thrive in a Post-Digital World
By Michael Brenner There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars
4 Key Data Points for Successful Marketing Attribution
Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their
Opinion : From Digital Marketing to Marketing in the Digital world
By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just