Month: January 2018

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5 Core Customer and Marketplace Concepts

For understanding the customer, marketplace and their behaviour; five core concepts need to be mastered. All marketing efforts are made for attracting customer, serving superior value and capturing return value

7 Social Media Marketing Trends for 2018!

The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure