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Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

Get your Tech game on!

The world is changing and if you don’t want to be left behind, then achieving digital transformation is critical to the ongoing success of your organisation. New technology is changing

Understand the Purpose of Your MVP

The concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost

Digital Marketing for Champions! – Learn from Manchester United!

Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t

Soulful Sundays: 5 Steps To Prime Your Brain for Success

Good leaders know that holding regular planning sessions and reviewing objectives is vital to running a successful company. It’s important that managers set specific goals, consistently review them, focus on

10 Major Marketing Trends for Financial Institutions in 2018

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In

WATCH : 50 Entrepreneurs share priceless advice

If you believe enough, you will achieve it! Watch this great video if you are an entrepreneur! Never, ever give up!

9Tips to help you find the best -Digital Marketing Agency

Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on

The #MeToo campaign – A man’s perspective..

Maybe it’s the Hollywood connection. Or maybe the sheer depravity. Whatever the reason, the Harvey Weinstein sexual harassment scandal has resonated like no other. When actress Alyssa Milano launched a