TikTok is one of the fastest-growing social networks on the internet with soaring user engagement rates. This makes it a great space for creators to jumpstart their careers and businesses to expand the realm of their online presence.
However, with such a huge amount of content being uploaded on the platform every second, the competition to stand out has gotten tough. The need for engagement has become greater than ever. It’s hard to capture your viewers’ attention when they have a plethora of options to watch.
This article sheds light on ten powerful strategies that will help your content gain the spotlight it deserves on TikTok.
10 Powerful Growth Strategies for TikTok
TikTok has emerged as a powerhouse of marketing in the world of digital marketing. We have compiled the following ten strategies for you to create a lasting impact on your audience and grow your social media presence.
1. Know Your Target Audience
Knowing your target audience inside out is the key to building a solid content marketing strategy on TikTok. Your audience is the most important element of any marketing campaign because they are the ones to whom all brand communication is addressed.
You can’t craft compelling brand messages if you are not aware of what intrigues your audience. It would be just like making guesses without any clues at hand. It’s imperative to put in the effort to research and understand what factors drive your target audience’s decisions, what are they interested in watching, and their overall behaviour patterns on TikTok.
The more you know your audience, the better you will be able to develop strategies that convert and create videos that resonate with your audience.
2. Build a Solid Content Strategy
To build an impactful content marketing strategy on TikTok, it’s necessary that you first understand how the algorithm works and what sort of content is valued the most over here. TikTok is a space that thrives on creativity and highly engaging content. The vibe is very homely and organic where you are allowed to express your heart however you like.
Devise a content strategy that works for you in the long run. Stay true to your brand values and aesthetic while blending in with the TikTok atmosphere seamlessly. Experiment with different content types and encourage your users to participate in creating content for your brand. Leverage user-generated content to skyrocket your engagement rates on TikTok.
Create a topical content calendar and publish videos accordingly. Remember to stay flexible and leave enough room to partake in trends and challenges and capitalize on them whenever you find an opportunity to do so.
3. Leverage TikTok Trends and Challenges
TikTok is a highly trend-driven platform. Whether it’s an audio, a dance video, a hack, a challenge, or an unusual recipe, there is a high possibility of it going viral on TikTok overnight. These trends spread like wildfire and even extend to other social media networks at times. You can partake in these viral trends and challenges and use them as a means to boost your visibility.
Keep checking TikTok’s For You and Discover Page to stay updated about new trends on the platform. Notice the ones that align with your values and create content for them adding your twist. Use trending audio and songs in your TikToks. Do not hesitate to experiment with trends and challenges. Come up with your hashtags and challenges and encourage your audience to participate in them. Who knows you become the next viral sensation on TikTok?
4. Duets and Collaborations
Partnering with other influencers and creators on TikTok can significantly impact your reach and visibility across the platform positively. The ones working in a similar niche as you are the best to work with since their followers are likely to be closer to your target audience persona.
Reach out to fellow content creators with your ideas or brainstorm with them to work on one. Duets and collaborations are highly rewarded on a platform like TikTok. The influencer industry on TikTok has also experienced significant growth in recent years. Most of all, it’s a fantastic way to promote your brand whether you are a budding creator or a business.
5. Use Relevant Hashtags
There’s no denying the importance of incorporating hashtags in your content. What’s more important is using the right ones that relate to your niche and content. Videos sharing common themes are grouped under similar hashtags making it convenient for users to find them. TikTok’s algorithm intelligently delivers content to each user based on their interests and interactions on the platform. Labelling your videos with the appropriate tags makes it easier for your content to reach the right people. This enhances your prospects of appearing in more users’ For You pages.
Moreover, you can participate in hashtag challenges on TikTok and include trending hashtags in your content if relevant. Come up with branded hashtags for your brand or a particular campaign. This makes it easier to measure the impact of campaigns and encourages user-generated content.
6. Track Your Analytics
Once you are done executing a marketing strategy or campaign, your job is not finished yet. The only way you can determine if your campaign was successful is by tracking your analytics. They provide you with quantified data with several KPIs such as reach, follower growth, views, etc.
Regularly observing these insights helps in improving strategies and adjusting them in a way that helps you grow. For example, you can find out what sort of content your audience likes and engages with the most through your analytics. So you can create more similar content to get TikTok likes and increase your engagement rates.
7. Spark Action With Your Content
One of the factors that make TikTok a highly engaging platform is its ability to inspire action in the viewers. Its trend-driven nature is proof of the fact that people are ready to take action anytime and every time if they find it worth it. Similarly, if your content intrigues them enough, it will spark action within your audience.
When you are developing your content strategy, make sure to include videos that inspire your audience to take action. For example, how-to videos, recreating a look, or ideas to repurpose things. You can take up on challenges and trends or come up with your own branded challenges to engage your audience. TikTok users love dance challenges, lip-syncing battles, and creating videos on trending music. Capitalise on this opportunity to boost engagement on your profile.
8. Balance Organic and Branded Content
While branded content is great, a profile full of sponsored content is not very well perceived by the users. So having a nice blend of both on your account is better. Organic content is valued on TikTok. At the same time, the power of influencing your audience cannot be denied. People look up to creators and influencers on TikTok before making a purchase. They trust their recommendations and look forward to hearing from them.
So there has to be a balance between both. One of these should not be dominating the other one. A fair proportion of organic and sponsored content on your profile helps establish your trust and credibility with your audience.
9. Keep Your Audience Engaged
Viewer engagement is one of the key metrics on TikTok. The concept behind the platform is all about keeping the audience engaged by delivering them content that they are interested in. Keeping your target audience in mind, create videos you know will intrigue your audience.
Apart from creating compelling content, you should focus on building a strongly-knit community on TikTok as well. Make your audience feel valued by responding to their comments, fulfilling their requests, resharing their posts, and replying to their messages. Doing all of this will significantly make a difference in your engagement rates.
10. Post Consistently
TikTok’s algorithm is designed to reward regular posting. If you keep posting consistently on TikTok, your chances of being picked up by the algorithm multiply. Establish a regular content posting routine so you can increase TikTok followers and views.
The more people view your content, the more your brand awareness will be. The more your brand awareness, the more people can connect with your brand and engage with your content. This eventually helps in developing lasting relationships with your audience and forming a community of people sharing similar interests.
Moreover, if you post only once in a blue moon, you won’t stay relevant to your audience anymore. They will forget you easily in the constant stream of content incoming on the platform. Posting consistently keeps your name fresh in their minds.
Summing Up
TikTok has become one of the most popular platforms, especially for the younger generation. This makes it a highly potent platform for businesses and creators to grow their online presence. If you are struggling with your engagement rates and content strategies, we have got your back. These ten carefully curated growth strategies will help you boost your engagement and visibility across TikTok. Apply them on your TikTok profile and watch your engagement rates soar high!