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The rise of green consumerism: what do brands need to know?

Environmental degradation is hitting the headlines lately. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are more common than ever – and they’re beginning

5 Rookie Mistakes that Digital Nomads Make!

You’ve seen the photos, read the blogs, and now you want the life too. You are ready to become a digital nomad. But wait, do you really know what it

5 of the Best Business books in 2019!

The world of business may increasingly be paperless, with the likes of Bitcoin flooding the finances and gadgetry from phablet organisers to video conferencing changing the face of the modern

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

Soulful Sundays : Three Key Ways To Avoid Depression And Anxiety As An Entrepreneur

Once upon a time there was a small town and few people were gossiping under a banyan tree. It was sunny afternoon of winters and people were just spending time

Go, Get out of your Comfort Zone!

  19.11.2017   Admin DNA   Lifestyle, startup   No comments

We humans tend to be creatures of comfort. Familiarity and order gives us a sense of security and we feel most at ease when there is minimal stress or uncertainty

Marketing Strategies for Yoga Studios

Conventional wisdom states that you would first set up your new yoga studio and then start promoting it. However, this is a recipe for failure. A much safer approach is