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Understanding NFTs…

By : Andy Rosen   An NFT essentially allows its buyer to say they own the original copy of a digital file, in the same way you might own the

Decentralised Web? Web 3.0? Huh?

It’s fair to say that the internet is a critical component of modern life. In fact, it would be difficult to comprehend our lives without it, especially in more recent

The evolving Southeast Asia healthtech scene..

The Southeast Asia healthtech scene was already flourishing prior to the onset of the COVID-19 pandemic. With health coming to centre stage over the past two years, it seemed obvious

Sustainable Marketing in 2021: Why is it important now more than ever?

Sustainability is no longer a buzzword. Today it’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between buyers and brands that is led with

How blockchain technology is changing the security landscape in the banking sector

  Blockchain, the technology that is used in the popular cryptocurrency ‘Bitcoin’, is revolutionary in many ways. It addresses multiple challenges associated with digital transactions, such as double spending and

What is Green Marketing?

Competition is fierce in the business world and is only getting more so. The modern consumer is savvy and has more options than ever before. It’s also more straightforward to

5 of the Best Business books in 2019!

The world of business may increasingly be paperless, with the likes of Bitcoin flooding the finances and gadgetry from phablet organisers to video conferencing changing the face of the modern

Opinion : From Digital Marketing to Marketing in the Digital world

By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

Understand the Purpose of Your MVP

The concept of MVP is an interesting one in the Product Management world — interesting, in that just like the role itself, it seems to mean something different to almost