marketing
Disruptive Brands Unsettling the Status Quo!
Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but
Why banks should use digital marketing
Banking has evolved significantly over the past 20 years, but for most financial institutions, marketing efforts haven’t kept pace. Many large-scale businesses have shifted to digital marketing, but banks have
3 Ways Political Campaigns Should Be Using Content Marketing!
Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with
10 Major Marketing Trends for Financial Institutions in 2018
By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In
5 types of data you should gather before launching!
Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best
20 tips for getting more traffic to your site
Here are some ideas for how to get more traffic to your blog: 1. Leave thoughtful comments on other people’s blogs. 2. Write shorter posts. 3. Blog consistently. 4. Write
5 Core Customer and Marketplace Concepts
For understanding the customer, marketplace and their behaviour; five core concepts need to be mastered. All marketing efforts are made for attracting customer, serving superior value and capturing return value
7 Social Media Marketing Trends for 2018!
The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure
Happy Holidays Everyone! – Holiday traditions mean a lot more than you think!
Firstly, Happy Holidays everyone! Most families have holiday traditions, regardless of what holiday you are celebrating. Even when we grow up and form our own families, we naturally merge our
9Tips to help you find the best -Digital Marketing Agency
Finding the best digital marketing agency seems easy enough, right? Just Google it, or ask someone. That’ll get you a few names, but what about the prep work necessary on