digital marketing
Is Biodegradable Always Environment-Friendly?
Bioplastic sounds like a welcome eco-alternative to the many plastic products we use daily. But the reality isn’t so simple. Everyone these days is talking about plastic waste that, instead
What is Green Marketing?
Competition is fierce in the business world and is only getting more so. The modern consumer is savvy and has more options than ever before. It’s also more straightforward to
Soulful Sundays – Anger
Wrath, fury, rage — whatever you call it, anger is a powerful emotion. Unfortunately, it’s often an unhelpful one. Anger is a natural human experience, and sometimes there are valid
Soulful Sunday – Dealing with Loss and Grief
“To be happy with yourself, you’ve got to lose yourself now and then.” ~Bob Genovesi 1. Self-care, self-care, self-care. The shock of loss to all of our bodies—emotional, mental, physical,
5 Rookie Mistakes that Digital Nomads Make!
You’ve seen the photos, read the blogs, and now you want the life too. You are ready to become a digital nomad. But wait, do you really know what it
5 of the Best Business books in 2019!
The world of business may increasingly be paperless, with the likes of Bitcoin flooding the finances and gadgetry from phablet organisers to video conferencing changing the face of the modern
How Marketers Can Thrive in a Post-Digital World
By Michael Brenner There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars
4 Key Data Points for Successful Marketing Attribution
Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their
Opinion : From Digital Marketing to Marketing in the Digital world
By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just
3 Ways to Identify and Reach Prospective Customers
Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your