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The rise of green consumerism: what do brands need to know?

Environmental degradation is hitting the headlines lately. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are more common than ever – and they’re beginning

Soulful Sunday – Dealing with Loss and Grief

“To be happy with yourself, you’ve got to lose yourself now and then.” ~Bob Genovesi 1. Self-care, self-care, self-care. The shock of loss to all of our bodies—emotional, mental, physical,

5 Rookie Mistakes that Digital Nomads Make!

You’ve seen the photos, read the blogs, and now you want the life too. You are ready to become a digital nomad. But wait, do you really know what it

5 of the Best Business books in 2019!

The world of business may increasingly be paperless, with the likes of Bitcoin flooding the finances and gadgetry from phablet organisers to video conferencing changing the face of the modern

How Marketers Can Thrive in a Post-Digital World

By Michael Brenner There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars

4 Key Data Points for Successful Marketing Attribution

Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their

3 Ways to Identify and Reach Prospective Customers

Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your

Soulful Sunday – Consistency – does it really matter?

Consistency at work and at home…. Dictionary.com defines consistency as “2. steadfast adherence to the same principles, course, form, etc….” We’ve all heard it before, “consistency is the key”; we’ve

How to Handle Rejection In Small Business

So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.

Soulful Sundays : What Is The Best Day To Start A Goal?

Could The Day You Start On A Goal Influence Success? We all know how tough it can be to start and follow through on your goals. So knowing when is