marketing
The evolving Southeast Asia healthtech scene..
The Southeast Asia healthtech scene was already flourishing prior to the onset of the COVID-19 pandemic. With health coming to centre stage over the past two years, it seemed obvious
Sustainable Marketing in 2021: Why is it important now more than ever?
Sustainability is no longer a buzzword. Today it’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between buyers and brands that is led with
Stay Tuned – PODCAST Announcement!
Happy to announce that we have started our own podcasts series within the company! We will be discussing some heavy topics and at times some light hearted issues facing society
What is Green Marketing?
Competition is fierce in the business world and is only getting more so. The modern consumer is savvy and has more options than ever before. It’s also more straightforward to
How Marketers Can Thrive in a Post-Digital World
By Michael Brenner There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars
4 Key Data Points for Successful Marketing Attribution
Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their
Opinion : From Digital Marketing to Marketing in the Digital world
By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just
3 Ways to Identify and Reach Prospective Customers
Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your
How to Handle Rejection In Small Business
So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.
Digital Marketing for Champions! – Learn from Manchester United!
Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t