Branding
Kanye Vs Adidas and GAP
Adidas and GAP may have won the battle but Kanye won the war. Unpopular opinion but we do believe Kanye is leading will win this series. Ever since his unhinged
After Hours Podcast – The Comeback
We’re so excited to finally announce our next podcast series! Hosted by our founder, Rukesh Varan, the After Hours Podcast will be a one-of-a-kind showcase of the issues faced by
Nomads GoMad – The Launch
It’s time for Nomads GoMad! Nomads GoMad is the official event label for Digital Nomads around the world. We’re bringing people together to connect with others who are
What is Green Marketing?
Competition is fierce in the business world and is only getting more so. The modern consumer is savvy and has more options than ever before. It’s also more straightforward to
Green Marketing Tips for Brands Going Eco-Friendly in 2021
Almost everybody secretly hopes that their lives will change for the better next year. Therefore, we often make promises to ourselves to exercise or start eating healthy food from January
The rise of green consumerism: what do brands need to know?
Environmental degradation is hitting the headlines lately. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are more common than ever – and they’re beginning
How Marketers Can Thrive in a Post-Digital World
By Michael Brenner There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars
4 Key Data Points for Successful Marketing Attribution
Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their
Opinion : From Digital Marketing to Marketing in the Digital world
By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just
3 Ways to Identify and Reach Prospective Customers
Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your