Market research is an integral part of your small business’ strategic plan. Market research consists of fact finding, analysis and problem solving; all are crucial in deciding how to best
Here are some ideas for how to get more traffic to your blog: 1. Leave thoughtful comments on other people’s blogs. 2. Write shorter posts. 3. Blog consistently. 4. Write
The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure
’Tis the season for dining out! With December on the horizon, you might miss out on the holiday frenzy if you don’t start marketing your restaurant now. We recommend organizing
One of the first questions when planning a marketing campaign is where does my target audience congregate? The answer to this question will usually help determine what social network you
Conventional wisdom states that you would first set up your new yoga studio and then start promoting it. However, this is a recipe for failure. A much safer approach is
The appeal of some products is obvious. It’s not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a revolutionary smartphone. Other products, however, have
The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video Facebook Live is one of Facebook’s greatest frontiers, and as the platform grows, statistics on the
Digital marketing blogs and news outlets were all but trumpeting the same sentiment to the masses in 2016, whether it’s based in fact or not: “Twitter is dying.” A revolving
Knowledge is power and product knowledge can mean more sales. It is difficult to effectively sell to a customer if we cannot show how a particular product will address his