Branding
4 Key Data Points for Successful Marketing Attribution
Before the days of digital marketing, marketers and advertisers often faced the problem of not enough data. They sent things out into the world, crossed their fingers, and did their
Opinion : From Digital Marketing to Marketing in the Digital world
By Asit Mehra We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just
3 Ways to Identify and Reach Prospective Customers
Who buys your products and services? Most business owners know the answer to that question. You know exactly who you are reaching, who loves your products, when they purchase your
Get your Tech game on!
The world is changing and if you don’t want to be left behind, then achieving digital transformation is critical to the ongoing success of your organisation. New technology is changing
How to Handle Rejection In Small Business
So someone said no. You asked someone to participate in a joint venture, tried to close a sale, invited someone to be your social media friend, and they said no.
Digital Marketing for Champions! – Learn from Manchester United!
Here we take a good look at how Manchester United uses social media to grow their brand. Over the recent years, social media has become like Google; something we can’t
Disruptive Brands Unsettling the Status Quo!
Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but
Why banks should use digital marketing
Banking has evolved significantly over the past 20 years, but for most financial institutions, marketing efforts haven’t kept pace. Many large-scale businesses have shifted to digital marketing, but banks have
3 Ways Political Campaigns Should Be Using Content Marketing!
Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with
10 Major Marketing Trends for Financial Institutions in 2018
By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand 1. Smashing Silos: Cross-Departmental Integration The financial industry has long been plagued by org charts built around departmental silos. In